Christian Grönroos
About
Christian Grönroos has authored 93 papers that have received a total of 19.8k indexed citations.
This includes 75 papers in Organizational Behavior and Human Resource Management, 71 papers in Marketing and 24 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (74 papers), Service and Product Innovation (48 papers) and Consumer Behavior in Brand Consumption and Identification (28 papers). Christian Grönroos is often cited by papers focused on Customer Service Quality and Loyalty (74 papers), Service and Product Innovation (48 papers) and Consumer Behavior in Brand Consumption and Identification (28 papers) and collaborates with scholars based in Finland, France and Sweden. Christian Grönroos's co-authors include Jonas Holmqvist, Johanna Gummerus, Yves Van Vaerenbergh, David E. Bowen and Howard Davey and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Long Range Planning
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