Christina Chung
About
Christina Chung has authored 20 papers that have received a total of 388 indexed citations.
This includes 11 papers in Sociology and Political Science, 11 papers in Marketing and 9 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (7 papers). Christina Chung is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (7 papers) and collaborates with scholars based in United States, South Korea and Canada. Christina Chung's co-authors include Alexander Muk, David S. Ackerman, Jong-Hoon Kim, Emi Moriuchi and Jerry Chih‐Yuan Sun and has published in prestigious journals such as Cancer Research, Journal of Business Research and ACM Transactions on Computer-Human Interaction
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