Christoph Burmann

47 papers and 1.5k indexed citations i.

Christoph Burmann has authored 47 papers that have received a total of 1.5k indexed citations. This includes 23 papers in Strategy and Management, 20 papers in Marketing and 15 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Corporate Governance and Management (13 papers) and Digital Marketing and Social Media (12 papers). Christoph Burmann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Corporate Governance and Management (13 papers) and Digital Marketing and Social Media (12 papers) and collaborates with scholars based in Germany, Australia and Spain. Christoph Burmann's co-authors include Rico Piehler, Michael Schade, Heribert Meffert, Tilo Halaszovich and Manfred Kirchgeorg and has published in prestigious journals such as Journal of Business Research, Sustainability and European Journal of Marketing.