Chu-Bing Zhang

19 papers and 443 indexed citations i.

Chu-Bing Zhang has authored 19 papers that have received a total of 443 indexed citations. This includes 8 papers in Sociology and Political Science, 7 papers in Information Systems and Management and 5 papers in Finance. The topics of these papers are Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (6 papers) and Stochastic processes and financial applications (5 papers). Chu-Bing Zhang is often cited by papers focused on Digital Marketing and Social Media (7 papers), Technology Adoption and User Behaviour (6 papers) and Stochastic processes and financial applications (5 papers) and collaborates with scholars based in China and United States. Chu-Bing Zhang's co-authors include Yina Li, Dongjin Li, Hui Zhao, Annie Peng Cui and Jiaqin Xie and has published in prestigious journals such as Computers in Human Behavior, Industrial Marketing Management and Sustainability.