Chung Kihan

28 papers and 290 indexed citations i.

Chung Kihan has authored 28 papers that have received a total of 290 indexed citations. This includes 15 papers in Organizational Behavior and Human Resource Management, 13 papers in Information Systems and Management and 11 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (15 papers), Technology Adoption and User Behaviour (13 papers) and Digital Marketing and Social Media (8 papers). Chung Kihan is often cited by papers focused on Customer Service Quality and Loyalty (15 papers), Technology Adoption and User Behaviour (13 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in South Korea. Chung Kihan's co-authors include Jae‐Ik Shin, Jieun Yu, Wonjong Kim and Dae-Up Kim and has published in prestigious journals such as Asia Pacific Journal of Marketing and Logistics