Chunmin Lang
About
Chunmin Lang has authored 34 papers that have received a total of 1.1k indexed citations.
This includes 28 papers in Marketing, 10 papers in Museology and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Consumer Retail Behavior Studies (16 papers) and Fashion and Cultural Textiles (10 papers). Chunmin Lang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Consumer Retail Behavior Studies (16 papers) and Fashion and Cultural Textiles (10 papers) and collaborates with scholars based in United States and Finland. Chunmin Lang's co-authors include Cosette M. Armstrong, Chuanlan Liu, Kirsi Niinimäki and Sari Kujala and has published in prestigious journals such as Journal of Cleaner Production, Sustainability and Journal of Retailing and Consumer Services
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