Chunyu Li

19 papers and 316 indexed citations i.

Chunyu Li has authored 19 papers that have received a total of 316 indexed citations. This includes 9 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Consumer Market Behavior and Pricing (4 papers). Chunyu Li is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in China, Hong Kong and United Kingdom. Chunyu Li's co-authors include Ling Peng, Geng Cui, Yanting Li, Dan Luo and Zhitang Li and has published in prestigious journals such as Tourism Management, Computers in Human Behavior and Journal of the Academy of Marketing Science