Cindy M.Y. Chung

7 papers and 594 indexed citations i.

Cindy M.Y. Chung has authored 7 papers that have received a total of 594 indexed citations. This includes 7 papers in Marketing, 5 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Consumer Market Behavior and Pricing (3 papers). Cindy M.Y. Chung is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in Singapore, Canada and Germany. Cindy M.Y. Chung's co-authors include Peter R. Darke, Piyush Sharma, M. Krishna Erramilli and Bharadhwaj Sivakumaran and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Marketing Letters