Clarinda Rodrigues
About
Clarinda Rodrigues has authored 11 papers that have received a total of 220 indexed citations.
This includes 10 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (4 papers) and Cultural Differences and Values (2 papers). Clarinda Rodrigues is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (4 papers) and Cultural Differences and Values (2 papers) and collaborates with scholars based in Sweden, Portugal and United Kingdom. Clarinda Rodrigues's co-authors include Amélia Brandão, Paula Rodrigues, Bertil Hultén, Holger J. Schmidt and Oriol Iglesias and has published in prestigious journals such as Journal of Business Research, Journal of Product & Brand Management and Journal of Brand Management
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