C.M. Sashi

15 papers and 1.1k indexed citations i.

C.M. Sashi has authored 15 papers that have received a total of 1.1k indexed citations. This includes 6 papers in Sociology and Political Science, 6 papers in Strategy and Management and 6 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers) and Service and Product Innovation (2 papers). C.M. Sashi is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Digital Marketing and Social Media (4 papers) and Service and Product Innovation (2 papers) and collaborates with scholars based in United States. C.M. Sashi's co-authors include Louis W. Stern, Ajith Kumar, Omprakash K. Gupta and Anil Bilgihan and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Industrial Marketing Management