Colleen Bee
About
Colleen Bee has authored 18 papers that have received a total of 334 indexed citations.
This includes 11 papers in Marketing, 8 papers in Literature and Literary Theory and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Media Influence and Health (8 papers) and Media, Gender, and Advertising (3 papers). Colleen Bee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Media Influence and Health (8 papers) and Media, Gender, and Advertising (3 papers) and collaborates with scholars based in United States, Canada and Hong Kong. Colleen Bee's co-authors include Robert Madrigal, Vassilis Dalakas, Jesse King, K. Damon Aiken and Donald O. Neubaum and has published in prestigious journals such as Journal of Business Research, Cognition & Emotion and Journal of Advertising
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