Dai Yao
About
Dai Yao has authored 11 papers that have received a total of 356 indexed citations.
This includes 7 papers in Sociology and Political Science, 7 papers in Marketing and 3 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Market Behavior and Pricing (5 papers) and Transportation and Mobility Innovations (3 papers). Dai Yao is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Market Behavior and Pricing (5 papers) and Transportation and Mobility Innovations (3 papers) and collaborates with scholars based in Hong Kong, United States and China. Dai Yao's co-authors include Xingyu Chen, Yakov Bart, Shijie Lu, Andrew T. Stephen and Junhong Chu and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of the Academy of Marketing Science
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