Daragh O’Reilly

21 papers and 357 indexed citations i.

Daragh O’Reilly has authored 21 papers that have received a total of 357 indexed citations. This includes 12 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Urban Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (4 papers) and Cultural Industries and Urban Development (4 papers). Daragh O’Reilly is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (4 papers) and Cultural Industries and Urban Development (4 papers) and collaborates with scholars based in United Kingdom, Australia and United States. Daragh O’Reilly's co-authors include Finola Kerrigan, Nick C. Ellis, Gretchen Larsen, David Jobber and Gavin Jack and has published in prestigious journals such as Journal of Consumer Research, Journal of Antimicrobial Chemotherapy and Industrial Marketing Management