Daria Plotkina

23 papers and 340 indexed citations i.

Daria Plotkina has authored 23 papers that have received a total of 340 indexed citations. This includes 11 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Social Psychology. The topics of these papers are Digital Marketing and Social Media (7 papers), Role of Positive Emotions in Well-Being (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Daria Plotkina is often cited by papers focused on Digital Marketing and Social Media (7 papers), Role of Positive Emotions in Well-Being (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in France, Australia and United States. Daria Plotkina's co-authors include Arvid O. I. Hoffmann, Stefanie Kleimeier, Andréas Munzel, Anja S. Göritz and Marie‐Hélène Broihanne and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Journal of Banking & Finance.