David Luna
About
David Luna has authored 41 papers that have received a total of 1.4k indexed citations.
This includes 19 papers in Marketing, 14 papers in Sociology and Political Science and 9 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Cultural Differences and Values (7 papers) and Language, Metaphor, and Cognition (7 papers). David Luna is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Cultural Differences and Values (7 papers) and Language, Metaphor, and Cognition (7 papers) and collaborates with scholars based in United States, Canada and Spain. David Luna's co-authors include Laura A. Peracchio, María Dolores de Juan, Dawn Lerman, Torsten Ringberg and Sergio W. Carvalho and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of the Academy of Marketing Science
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