David W. Schumann

37 papers and 4.6k indexed citations i.

David W. Schumann has authored 37 papers that have received a total of 4.6k indexed citations. This includes 19 papers in Marketing, 16 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (13 papers) and Consumer Market Behavior and Pricing (4 papers). David W. Schumann is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (13 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in United States, South Korea and Germany. David W. Schumann's co-authors include Richard E. Petty, Sarah Fisher Gardial, Alan Strathman, Russell K. Smith and Eun‐Ju Lee and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Consumer Research and Journal of Educational Psychology