Debarun Chakraborty

79 papers and 915 indexed citations i.

Debarun Chakraborty has authored 79 papers that have received a total of 915 indexed citations. This includes 40 papers in Marketing, 39 papers in Sociology and Political Science and 30 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (34 papers), Technology Adoption and User Behaviour (30 papers) and Consumer Retail Behavior Studies (22 papers). Debarun Chakraborty is often cited by papers focused on Digital Marketing and Social Media (34 papers), Technology Adoption and User Behaviour (30 papers) and Consumer Retail Behavior Studies (22 papers) and collaborates with scholars based in India, Saudi Arabia and Pakistan. Debarun Chakraborty's co-authors include Mujahid Siddiqui, Aaliyah Siddiqui, Ganesh Dash, Nripendra P. Rana and Arpan Kumar Kar and has published in prestigious journals such as Journal of Business Research, Journal of Environmental Management and International Journal of Production Economics.