Debora Bettiga

15 papers and 258 indexed citations i.

Debora Bettiga has authored 15 papers that have received a total of 258 indexed citations. This includes 11 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Service and Product Innovation (3 papers). Debora Bettiga is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Service and Product Innovation (3 papers) and collaborates with scholars based in Italy. Debora Bettiga's co-authors include Lucio Lamberti, Giuliano Noci, Anna Maria Bianchi, S. Cerutti and Alessandra Mazzola and has published in prestigious journals such as Journal of Business Research, Tourism Management and Frontiers in Psychology