Debra Zahay
About
Debra Zahay has authored 35 papers that have received a total of 1.1k indexed citations.
This includes 19 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 11 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (13 papers), Marketing and Advertising Strategies (10 papers) and Digital Marketing and Social Media (9 papers). Debra Zahay is often cited by papers focused on Customer Service Quality and Loyalty (13 papers), Marketing and Advertising Strategies (10 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in United States, United Kingdom and Norway. Debra Zahay's co-authors include Abbie Griffin, James W. Peltier, Don E. Schultz, Anjala S. Krishen and Elisa Fredericks and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and Industrial Marketing Management
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