Defeng Yang

42 papers and 766 indexed citations i.

Defeng Yang has authored 42 papers that have received a total of 766 indexed citations. This includes 27 papers in Marketing, 16 papers in Strategy and Management and 10 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (7 papers). Defeng Yang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in China, Hong Kong and United States. Defeng Yang's co-authors include Haiying Wei, Kevin Zheng Zhou, Lun Ran, Yue Lu and Jiang Wei and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Industrial Marketing Management