Dennis W. Rook

10 papers and 2.8k indexed citations i.

Dennis W. Rook has authored 10 papers that have received a total of 2.8k indexed citations. This includes 7 papers in Marketing, 3 papers in Organizational Behavior and Human Resource Management and 1 paper in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (6 papers) and Customer Service Quality and Loyalty (3 papers). Dennis W. Rook is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (6 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States and Canada. Dennis W. Rook's co-authors include Robert J. Fisher, Jenna Drenten, Sidney J. Levy, Chris Hackley and Rungpaka Amy Tiwsakul and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Revista de Administração de Empresas