Des Thwaites
About
Des Thwaites has authored 37 papers that have received a total of 896 indexed citations.
This includes 19 papers in Marketing, 14 papers in Organizational Behavior and Human Resource Management and 12 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (12 papers) and Sports, Gender, and Society (7 papers). Des Thwaites is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (12 papers) and Sports, Gender, and Society (7 papers) and collaborates with scholars based in United Kingdom, Canada and Cyprus. Des Thwaites's co-authors include Simon Chadwick, Haseeb Shabbir, Keith W. Glaister, Kishore Gopalakrishna Pillai and Keith Walley and has published in prestigious journals such as Journal of Product Innovation Management, Industrial Marketing Management and European Journal of Marketing
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