Dezhi Yin

19 papers and 1.1k indexed citations i.

Dezhi Yin has authored 19 papers that have received a total of 1.1k indexed citations. This includes 16 papers in Sociology and Political Science, 12 papers in Artificial Intelligence and 4 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (16 papers), Sentiment Analysis and Opinion Mining (12 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Dezhi Yin is often cited by papers focused on Digital Marketing and Social Media (16 papers), Sentiment Analysis and Opinion Mining (12 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United States, Taiwan and China. Dezhi Yin's co-authors include Han Zhang, Samuel Bond, Sabyasachi Mitra and Lin Jiang and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing Research and MIS Quarterly