Diana Gavilán

37 papers and 467 indexed citations i.

Diana Gavilán has authored 37 papers that have received a total of 467 indexed citations. This includes 16 papers in Sociology and Political Science, 10 papers in Marketing and 6 papers in Communication. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Consumer Retail Behavior Studies (5 papers). Diana Gavilán is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in Spain, India and Egypt. Diana Gavilán's co-authors include Gema Martínez-Navarro, María Avelló, P. Aguado, Francisco Javier de Toro Santos and T.L González and has published in prestigious journals such as Tourism Management, Technological Forecasting and Social Change and International Journal of Information Management