Do-Hyung Park
About
Do-Hyung Park has authored 67 papers that have received a total of 3.3k indexed citations.
This includes 28 papers in Sociology and Political Science, 23 papers in Information Systems and Management and 20 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (27 papers), Technology Adoption and User Behaviour (23 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Do-Hyung Park is often cited by papers focused on Digital Marketing and Social Media (27 papers), Technology Adoption and User Behaviour (23 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers) and collaborates with scholars based in South Korea and United States. Do-Hyung Park's co-authors include Ingoo Han, Jumin Lee, Seung‐pyo Jun, Hyeon Jo and Sungwook Lee and has published in prestigious journals such as Applied Physics Letters, PLoS ONE and Journal of The Electrochemical Society
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