Dongjae Lim
About
Dongjae Lim has authored 7 papers that have received a total of 494 indexed citations.
This includes 6 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Media Influence and Health (4 papers) and Digital Marketing and Social Media (4 papers). Dongjae Lim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Media Influence and Health (4 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States, South Korea and Taiwan. Dongjae Lim's co-authors include Joe Phua, Jhih-Syuan Lin, Nathaniel J. Evans, Tae Hyun Baek and Hyoyeun Jun and has published in prestigious journals such as Computers in Human Behavior, International Journal of Consumer Studies and Journal of Interactive Advertising
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