Dongwon Lee
About
Dongwon Lee has authored 44 papers that have received a total of 615 indexed citations.
This includes 18 papers in Marketing, 13 papers in Strategy and Management and 8 papers in Information Systems and Management. The topics of these papers are Consumer Market Behavior and Pricing (12 papers), Digital Platforms and Economics (8 papers) and Technology Adoption and User Behaviour (8 papers). Dongwon Lee is often cited by papers focused on Consumer Market Behavior and Pricing (12 papers), Digital Platforms and Economics (8 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in United States, South Korea and Singapore. Dongwon Lee's co-authors include Robert J. Kauffman, Mark Bergen, Daniel Lévy, Jinsoo Park and Haipeng Chen and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and The Review of Economics and Statistics
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