Dongwon Lee
About
Dongwon Lee has authored 30 papers that have received a total of 518 indexed citations.
This includes 11 papers in Sociology and Political Science, 11 papers in Information Systems and Management and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (11 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (6 papers). Dongwon Lee is often cited by papers focused on Technology Adoption and User Behaviour (11 papers), Digital Marketing and Social Media (8 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in South Korea, United States and Hong Kong. Dongwon Lee's co-authors include Junghoon Moon, Dokyun Lee, Sunil Mithas, Anandasivam Gopal and D. W. Shin and has published in prestigious journals such as Journal of Neuroscience, MIS Quarterly and IEEE Transactions on Communications
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