Sunil Mithas
About
Sunil Mithas has authored 129 papers that have received a total of 6.0k indexed citations.
This includes 53 papers in Strategy and Management, 42 papers in Management Information Systems and 23 papers in Marketing. The topics of these papers are Innovation and Knowledge Management (23 papers), Big Data and Business Intelligence (18 papers) and Customer Service Quality and Loyalty (18 papers). Sunil Mithas is often cited by papers focused on Innovation and Knowledge Management (23 papers), Big Data and Business Intelligence (18 papers) and Customer Service Quality and Loyalty (18 papers) and collaborates with scholars based in United States, Germany and Hong Kong. Sunil Mithas's co-authors include Mayuram S. Krishnan, Forrest V. Morgeson, Claes Fornell, Terence Saldanha and Jonathan Whitaker and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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