Douglas B. Holt
About
Douglas B. Holt has authored 44 papers that have received a total of 7.0k indexed citations.
This includes 11 papers in Marketing, 9 papers in Sociology and Political Science and 7 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Media, Gender, and Advertising (7 papers) and Social and Cultural Dynamics (6 papers). Douglas B. Holt is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Media, Gender, and Advertising (7 papers) and Social and Cultural Dynamics (6 papers) and collaborates with scholars based in United Kingdom, United States and The Netherlands. Douglas B. Holt's co-authors include Craig J. Thompson, Tuba Üstüner, Earl L. Taylor, John A. Quelch and T.K. Hartz and has published in prestigious journals such as Contemporary Sociology A Journal of Reviews, Journal of Marketing Research and Journal of Consumer Research
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