E. Peelen
About
E. Peelen has authored 16 papers that have received a total of 300 indexed citations.
This includes 8 papers in Marketing, 6 papers in Strategy and Management and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Service and Product Innovation (2 papers). E. Peelen is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Service and Product Innovation (2 papers) and collaborates with scholars based in The Netherlands and Belgium. E. Peelen's co-authors include Fred Langerak, Willem Verbeke, Harry Commandeur, Kees van Montfort and Ed Nijssen and has published in prestigious journals such as Journal of Business Ethics, Journal of Product Innovation Management and Industrial Marketing Management
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