Ebru Uzunoğlu

14 papers and 469 indexed citations i.

Ebru Uzunoğlu has authored 14 papers that have received a total of 469 indexed citations. This includes 6 papers in Sociology and Political Science, 6 papers in Marketing and 4 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Environmental Sustainability in Business (3 papers). Ebru Uzunoğlu is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Environmental Sustainability in Business (3 papers) and collaborates with scholars based in Türkiye, United States and France. Ebru Uzunoğlu's co-authors include Sema Misci Kip, Urša Golob, Luka Kronegger, Edward C. Malthouse and Bobby J. Calder and has published in prestigious journals such as Industrial Marketing Management, International Journal of Information Management and Corporate Social Responsibility and Environmental Management