Elfriede Penz
About
Elfriede Penz has authored 45 papers that have received a total of 1.4k indexed citations.
This includes 26 papers in Marketing, 24 papers in Sociology and Political Science and 6 papers in Social Psychology. The topics of these papers are Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Sharing Economy and Platforms (8 papers). Elfriede Penz is often cited by papers focused on Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Sharing Economy and Platforms (8 papers) and collaborates with scholars based in Austria, United Kingdom and Spain. Elfriede Penz's co-authors include Barbara Hartl, Eva Hofmann, Barbara Stöttinger, Rudolf R. Sinkovics and Erich Kirchler and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Frontiers in Psychology
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