Elina Jaakkola
About
Elina Jaakkola has authored 52 papers that have received a total of 4.7k indexed citations.
This includes 40 papers in Marketing, 30 papers in Organizational Behavior and Human Resource Management and 17 papers in Sociology and Political Science. The topics of these papers are Service and Product Innovation (32 papers), Customer Service Quality and Loyalty (26 papers) and Digital Marketing and Social Media (14 papers). Elina Jaakkola is often cited by papers focused on Service and Product Innovation (32 papers), Customer Service Quality and Loyalty (26 papers) and Digital Marketing and Social Media (14 papers) and collaborates with scholars based in Finland, United Kingdom and Germany. Elina Jaakkola's co-authors include Aino Halinen, Leena Aarikka‐Stenroos, Matthew Alexander, Larissa Becker and Jodie Conduit and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Product Innovation Management
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