Elisa Arrigo

31 papers and 454 indexed citations i.

Elisa Arrigo has authored 31 papers that have received a total of 454 indexed citations. This includes 20 papers in Marketing, 17 papers in Strategy and Management and 10 papers in Sociology and Political Science. The topics of these papers are Innovation and Knowledge Management (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Digital Marketing and Social Media (7 papers). Elisa Arrigo is often cited by papers focused on Innovation and Knowledge Management (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in Italy, India and China. Elisa Arrigo's co-authors include Rosa Palladino, Assunta Di Vaio, Rohail Hassan, Hussain Gulzar Rammal and Joanna Yi and has published in prestigious journals such as Journal of Cleaner Production, Sustainability and Journal of Retailing and Consumer Services