Emmanuel Chéron

25 papers and 647 indexed citations i.

Emmanuel Chéron has authored 25 papers that have received a total of 647 indexed citations. This includes 18 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Retail Behavior Studies (5 papers) and Customer Service Quality and Loyalty (4 papers). Emmanuel Chéron is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Retail Behavior Studies (5 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Canada, Japan and United States. Emmanuel Chéron's co-authors include Florian Kohlbacher, Thomas E. Müller, Jean Perrien, Michel Zins and Elko J. Kleinschmidt and has published in prestigious journals such as Transportation Research Part A Policy and Practice, Journal of Services Marketing and International Journal of Research in Marketing