En Mao

27 papers and 1.0k indexed citations i.

En Mao has authored 27 papers that have received a total of 1.0k indexed citations. This includes 20 papers in Sociology and Political Science, 19 papers in Information Systems and Management and 5 papers in Communication. The topics of these papers are Technology Adoption and User Behaviour (19 papers), Digital Marketing and Social Media (17 papers) and Knowledge Management and Sharing (5 papers). En Mao is often cited by papers focused on Technology Adoption and User Behaviour (19 papers), Digital Marketing and Social Media (17 papers) and Knowledge Management and Sharing (5 papers) and collaborates with scholars based in United States. En Mao's co-authors include Prashant Palvia, E. Vance Wilson, Nancy K. Lankton, Mark Srite and A. F. Salam and has published in prestigious journals such as Information & Management, Journal of Consumer Psychology and Psychology and Marketing