Psychology and Marketing

2.6k papers and 116.2k indexed citations i.

The 2.6k papers published in Psychology and Marketing in the last decades have received a total of 116.2k indexed citations. Papers published in Psychology and Marketing usually cover Marketing (1.6k papers), Sociology and Political Science (1.1k papers) and Social Psychology (575 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (1.4k papers), Digital Marketing and Social Media (591 papers) and Customer Service Quality and Loyalty (501 papers). The most active scholars publishing in Psychology and Marketing are Arch G. Woodside, Richard P. Bagozzi, Youjae Yi, Andreas Herrmann and Rajan Nataraajan