Rajan Nataraajan

58 papers and 1.7k indexed citations i.

Rajan Nataraajan has authored 58 papers that have received a total of 1.7k indexed citations. This includes 28 papers in Marketing, 19 papers in Sociology and Political Science and 16 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Customer Service Quality and Loyalty (14 papers) and Consumer Retail Behavior Studies (12 papers). Rajan Nataraajan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Customer Service Quality and Loyalty (14 papers) and Consumer Retail Behavior Studies (12 papers) and collaborates with scholars based in United States, Italy and Saudi Arabia. Rajan Nataraajan's co-authors include Gianluigi Guido, Madhukar G. Angur, Giovanni Pino, Nelson Oly Ndubisi and Cesare Amatulli and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Omega