Gianluigi Guido
About
Gianluigi Guido has authored 108 papers that have received a total of 2.6k indexed citations.
This includes 73 papers in Marketing, 26 papers in Sociology and Political Science and 20 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (53 papers), Consumer Retail Behavior Studies (26 papers) and Digital Marketing and Social Media (14 papers). Gianluigi Guido is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (53 papers), Consumer Retail Behavior Studies (26 papers) and Digital Marketing and Social Media (14 papers) and collaborates with scholars based in Italy, United States and United Kingdom. Gianluigi Guido's co-authors include Alessandro M. Peluso, Giovanni Pino, Cesare Amatulli, Andrea Sestino and M. Irene Prete and has published in prestigious journals such as Journal of Consumer Research, Journal of Cleaner Production and Research Policy
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