Enrique Becerra

24 papers and 727 indexed citations i.

Enrique Becerra has authored 24 papers that have received a total of 727 indexed citations. This includes 14 papers in Marketing, 12 papers in Sociology and Political Science and 8 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (8 papers). Enrique Becerra is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in United States, Latvia and South Korea. Enrique Becerra's co-authors include Pradeep Korgaonkar, Vishag Badrinarayanan, Chung-Hyun Kim, Sreedhar Madhavaram and Ronnie Silverblatt and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and European Journal of Marketing