Eric Berkowitz
About
Eric Berkowitz has authored 31 papers that have received a total of 1.1k indexed citations.
This includes 7 papers in Marketing, 4 papers in Strategy and Management and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (3 papers) and Pharmaceutical industry and healthcare (3 papers). Eric Berkowitz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Consumer Market Behavior and Pricing (3 papers) and Pharmaceutical industry and healthcare (3 papers) and collaborates with scholars based in United States, Canada and Latvia. Eric Berkowitz's co-authors include John R. Walton, Robert A. Hansen, Jonathan Rosman, Philip L. Bailin and Charles D. Schewe and has published in prestigious journals such as Journal of Applied Psychology, Journal of Marketing Research and Journal of the Academy of Marketing Science.
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