Eric J. Karson

14 papers and 450 indexed citations i.

Eric J. Karson has authored 14 papers that have received a total of 450 indexed citations. This includes 10 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (9 papers) and Technology Adoption and User Behaviour (6 papers). Eric J. Karson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (9 papers) and Technology Adoption and User Behaviour (6 papers) and collaborates with scholars based in United States, Canada and Latvia. Eric J. Karson's co-authors include Pradeep Korgaonkar, Daulatram B. Lund, Robert J. Fisher, Scot Burton and Wenhong Luo and has published in prestigious journals such as Journal of Consumer Research, Information & Management and Long Range Planning