Essi Pöyry
About
Essi Pöyry has authored 24 papers that have received a total of 554 indexed citations.
This includes 11 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (6 papers), Customer Service Quality and Loyalty (6 papers) and Service and Product Innovation (4 papers). Essi Pöyry is often cited by papers focused on Digital Marketing and Social Media (6 papers), Customer Service Quality and Loyalty (6 papers) and Service and Product Innovation (4 papers) and collaborates with scholars based in Finland, Sweden and The Netherlands. Essi Pöyry's co-authors include Petri Parvinen, Jani Holopainen, Osmo Mattila, Salla-Maaria Laaksonen and Maurits Kaptein and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and European Journal of Marketing
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