Eunju Ko
About
Eunju Ko has authored 158 papers that have received a total of 5.8k indexed citations.
This includes 135 papers in Marketing, 67 papers in Sociology and Political Science and 46 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (96 papers), Digital Marketing and Social Media (62 papers) and Customer Service Quality and Loyalty (45 papers). Eunju Ko is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (96 papers), Digital Marketing and Social Media (62 papers) and Customer Service Quality and Loyalty (45 papers) and collaborates with scholars based in South Korea, United States and China. Eunju Ko's co-authors include Kyung Hoon Kim, Heeju Chae, Sang Jin Kim, Pekka Mattila and Charles R. Taylor and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Product Innovation Management
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