Eva Martı́nez
About
Eva Martı́nez has authored 21 papers that have received a total of 1.9k indexed citations.
This includes 16 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 7 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers). Eva Martı́nez is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Customer Service Quality and Loyalty (8 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Spain, United Kingdom and Switzerland. Eva Martı́nez's co-authors include Isabel Buil, Leslie de Chernatony, Jorge Matute, José Miguel Pina Pérez and Rafael Bravo and has published in prestigious journals such as Journal of Business Research, Tourism Management and International Journal of Hospitality Management
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