Eva Pardos Martínez
About
Eva Pardos Martínez has authored 16 papers that have received a total of 357 indexed citations.
This includes 8 papers in Sociology and Political Science, 4 papers in Marketing and 4 papers in Economics and Econometrics. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Motivation and Self-Concept in Sports (3 papers). Eva Pardos Martínez is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Motivation and Self-Concept in Sports (3 papers) and collaborates with scholars based in Spain, Ireland and United Kingdom. Eva Pardos Martínez's co-authors include Sara Catalán, Isabel Buil, Leslie de Chernatony, Elaine Wallace and María Dolores Gadea Rivas and has published in prestigious journals such as Journal of Business Research, Computers & Education and International Journal of Contemporary Hospitality Management
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