Fabian Bartsch

15 papers and 388 indexed citations i.

Fabian Bartsch has authored 15 papers that have received a total of 388 indexed citations. This includes 14 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (7 papers) and Cultural Differences and Values (5 papers). Fabian Bartsch is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (7 papers) and Cultural Differences and Values (5 papers) and collaborates with scholars based in France, Canada and United Kingdom. Fabian Bartsch's co-authors include Timo Mandler, Adamantios Diamantopoulos, Katharina Petra Zeugner‐Roth, Mark Cleveland and C. Min Han and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of Business Ethics.