Farid Tarrahi

7 papers and 276 indexed citations i.

Farid Tarrahi has authored 7 papers that have received a total of 276 indexed citations. This includes 7 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (4 papers) and Media Influence and Health (3 papers). Farid Tarrahi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (4 papers) and Media Influence and Health (3 papers) and collaborates with scholars based in Germany and The Netherlands. Farid Tarrahi's co-authors include Martin Eisend, Florian Dost, Eva A. van Reijmersdal and Sophie C. Boerman and has published in prestigious journals such as Journal of Consumer Psychology, Journal of Advertising and International Journal of Research in Marketing