Francisco Muñoz‐Leiva
About
Francisco Muñoz‐Leiva has authored 80 papers that have received a total of 3.7k indexed citations.
This includes 52 papers in Sociology and Political Science, 36 papers in Marketing and 33 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (39 papers), Technology Adoption and User Behaviour (33 papers) and Consumer Behavior in Brand Consumption and Identification (22 papers). Francisco Muñoz‐Leiva is often cited by papers focused on Digital Marketing and Social Media (39 papers), Technology Adoption and User Behaviour (33 papers) and Consumer Behavior in Brand Consumption and Identification (22 papers) and collaborates with scholars based in Spain, Portugal and Serbia. Francisco Muñoz‐Leiva's co-authors include Francisco Liébana‐Cabanillas, Juan Sánchez‐Fernández, Elena Higueras‐Castillo, Janet Hernández Méndez and Teodoro Luque Martínez and has published in prestigious journals such as Renewable and Sustainable Energy Reviews, Journal of Cleaner Production and Journal of Business Research.
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